10 SEO Important Secrets Every Blogger Needs to Know

Do you have any idea about the most difficult challenge you face for having an active blog?

The answer is crystal clear; i.e. how to get the maximum traffic.

Google, Bing, Yahoo and Ask are the most used search engines in the world, and it is crucial that you know how these engines work to get traffic to your website.

There are many tricks and tips on how to manage SEO, and I will try to pinpoint them below with useful links to some of these tools.

SEO (Search Engine Optimization):

So you are opponent to not only one but many! Your competition is with all those websites which have good enough money to afford the ads you see on Google searches or in other circumstances, they have a massive SEO budget.

Speaking in terms of fairness, obviously you are at a loss.

But it is something crucial you have to deal with as a professional independent blogger.

Now with the advancement of search engines and various other factors, anyone that have unique content with the right tools and techniques, can drive organic traffic, but have to wait and never get frustrated.

Below you will find some of the most important SEO secrets to take into consideration, knowing that search engines are always changing their rating criteria following the user experience and the intelligence of the tech environment.

1. Keywords: The Matter of Prime Importance: One of the major reasons of failure of blogs is that they stuff it with keywords irrespective of knowing which one fits or not.However, you must make sure that you have at least one keyword in your title to give a bird’s eye view of what the content is about.Always think of your target audience first. Try to remove least important words. For instance, “Boost your currency business” could be well written as “Boost currency business”.This simply represents that currency business is your target.You can use keyword planner for this purpose.
2. Backlinks and Internal Links: Remember that sometimes yo might be interested in someone’s writings, and you want to write about the same topic, when doing so, link back your article to the original post that you read. Read more about how to build backlinks article here.As for the Internal Links, you have to always keep in mind when writing a new article, see how you can link it to other articles that you have written before, or if you can edit old articles and link them back to the new one. For example read this article about how to write the perfect blog post.On a side note, all internal links should open in the same tab and not a new tab, this will proof to SEO that your website is structured.
3. Is Your Website “Sticky”?: You must make sure that your website is more like plug and play. Which means user reach what he wants in the least number of clicks.If the user came from organic search, this means he landed on a related content (Article, Video, Infographic, etc) on your website, and that content should be relevant to his search.In addition, it is very important that the user see on that specific page, another related content to his search which will lead to lower bounce rate, and a call to action after spending some time (30 seconds) on your website  (Subscribe to get the latest updates, etc.).Layout should be user friendly which enable an easy navigation for the user experience to drive him provide you with at least his email address, later on you can follow up with an email containing content relevant to his previous search and thanking him for his subscription.
4. Social Media: Never Take It Easy!Initially, social media was used for personal uses only but with the passage of time, the users have increased to such an extent that it has now become a well-established advertising platform.The two key social media platforms are Facebook and Twitter. This is the best way to boost your traffic outside the search engines and get likes and also get followed by them.Google has realized too the potential of this platform, and trying to push its own platforms (Google+).Every time you post an article, share it with your friends and ask them to share it, people always needs someone to push them to do things, don’t forget that.
5. Optimization for Mobile Devices: I am getting more than 50% of traffic from mobile devices, so it is important to ensure that your blog is well furnished and don’t look messy, or you will loose traffic within seconds.If you are using WordPress as a CMS for your website, you can use the WP Mobile Direct plugin to redirect users to your mobile website template.Be sure to test your website if it is Google Mobile/Desktop friendly, and make the enhancements required.
6. Is Your Blog Being Bookmarked by the People?: You should know why are bookmarks/favorites important? It is because they affect your ranking indirectly.The number of return visitors is becoming a best pointer for Google rankings. Since this shows the number of people who desire to return to your blog repeatedly.
7. Include Related Videos in Your Posts: The best way to add ‘interesting content’ is by adding pertinent, pleasing and of course relevant videos to help your clients understand easily.It doesn’t affect SEO directly, but relevant usage can transform your blog into more “sticky” and informative, videos can deliver the message much faster and simpler, keep in mind, visual learning is always better than text learning.It is better to embed the video link in your html code.
8. Never Plagiarize: The purpose of your website is to have unique content that your visitors are searching for, but if you copied content from other sites and embedded  them in your site, then you will be penalized and your post will have no value for SEOs.Someitmes you may want to write something already found on the internet, but the important thing you have to do, is to try writing it in your own words and experience, then use some plagiarism platforms online to check your content is unique.Some of the most favorite platform are:
   1. PaperRater, that offers three tools: Grammar Checking, Plagiarism Detection and Writing Suggestions. It is absolutely free to use and it allows you to check for plagiarized parts.
   2. DupliChecker, is 100% free tool to use, you just need to register for free, activate your email and that’s it.
   3. Plagiarismchecker, is a very useful online tool for plagiarism that users can also use the “Author” option to check if others have plagiarized their work online.
9. Make Your Website Friendly for Google’s Web Crawlers: Think of the search engines like spiders that crawl web in order to bring back something home. This would give you a clear idea of how search engines work. These crawlers love websites that have relevant data and are easy to navigate.To attract theses spiders, you must optimize your website. Below you will four steps to do this:
   1. Use meta tags in the <head> section of your HTML code, this is used to provide information about your website. (Description, keywords, title). Also the spiders crawl through text, use <alt> tags to describe each image on your website.
   2. Go to Google.com/addurl and submit your site to Google’s index to increase your website’s visibility within the search results. You have to be logged in to google.
   3. Create a sitemap and upload it to your website then submit it to Google in XML or TXT format so it has a list of all your pages. Log in to the Google Webmaster Tools page, select your site and click the “Submit a Sitemap” link.
10. Regular Updates: It is crucial that you update your blog on a regular basis or at least on weekly basis so that the content looks fresh and blog doesn’t appear to be abandoned, also reply to comments in less than 12 hours.Beware that Google knows whether your blog is updated or outdated.

Never let yourself down. Keep trying hard. It is all a matter of start.

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